![]() I sent over a couple things I noticed right away, and he got back to me in just a few minutes, answering my questions, letting me know what else they were working on, and thanking me for my feedback. I replied, and their analyst got back to me within a few hours with access and asking for feedback. ![]() SumAll just sent out an email asking if anyone would be interested in their new Facebook analytics. ![]() Announce it through all of your marketing channels, and send them something to show your appreciation (don’t be skimpy). #Growing client base updateIf you end up making a change or update based on your customer’s feedback, give them credit for coming up with the idea. Even if it’s just a chance to win something small like a gift card or early access to the new feature, it will make a huge difference in the number of people who actually participate. Create a poll with a few of the ideas you’ve been thinking about and send it out via your blog, social media accounts, and email.ĪLWAYS leave room for your customers to make suggestions that you didn’t list, and always offer some kind of incentive for participating in the poll. Instead of just going by the numbers or your gut, try figuring out what your customers want next. One great way to keep your customers loyal to your brand is to constantly improve. Take Customer Advice (and Credit Them for It) (Unless they flat out said, “I would really love_.”) 3. Do a little research and find something unique or, at the very least, different from what most people are talking about. If they’re getting into public discussions on a specific topic, you probably can assume they know/care about it.ĭon’t pick out something obvious when it comes to the gift you send. Look for conversations they’re having with other users.Look at their posts and profile information to see if there are any books, movies, characters, games, or activities they talk about.Look at their photos to see if there are any hobbies or activities they engage in.Here are some things to look for if you’re not sure what to send: General Electric sent me a pretty awesome Batman book, and I’ve referenced it in 3 widely shared articles and shown it to everyone who has entered my office. They’ll definitely talk about it through their social accounts and, more importantly, they’ll talk about it in person with their friends, family, colleagues, and anyone else who will listen. Take a look at their social accounts to see what kinds of things they really enjoy, and then send them something you know they’ll love. If your fans take an interest in what you’re talking about and what you care about, it’s only fair for you to do the same. Send Fans Something They Didn’t Know They Wanted On top of that, they’ve been able to gather a lot of user-generated content they can employ in the future to bring in more fans.Ģ. ![]() Not only are they regularly engaging their fans with contests, but they are also making sure everyone knows who won, and creating a lot of buzz while they’re at it. Soda Stream does a great job of regularly putting their fans in the limelight through their Facebook page. Once they see the reciprocity, they’ll make your brand a priority and become one of your most valuable marketing assets. Put them in the spotlight and let them know how much you appreciate them. Feature Your Fans in Your ContentĮmbed social media posts from fans who have shared your content or said something great about your brand to their followers. #Growing client base how toNow, we can give them a great experience, but most businesses still haven’t figured out how to do it. We used to have to rely on customers having a great experience with our product/service, or with our employees. Research from Smile.io published in 2019 shows that the top 10% of customers spend 3x per order than the normal customer base, and the top 1% spend 5x per order.īrand loyalty is one of the most difficult assets for a business to attain. While there’s nothing wrong with working hard to grow your customer base, it’s important to remember the value behind customer retention and brand loyalty. As a result, many of us focus on new customer/user acquisition, even though it can cost 7x more than customer retention. We live in an age of growth hacking and rock star startups taking the world by storm. ![]()
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